Who am I? Why did I build this website?

Hey, I am Linlin Luo from China. Three years ago, I moved to Amsterdam for my studies. One day, I came across a senior software engineer showcasing his personal website on social media. Despite having no prior experience with HTML, I decided to give it a try! Taking on challenging tasks gives me a sense of accomplishment. I believe life is an adventure, and the joy lies in tackling challenges and trying new things.

Research Assistant at UvA: Greenwashing & Sustainability

Keywords: Sustainable marketing strategies, greenwashing, sustainability

In today’s digital age, social media platforms like Instagram have become powerful tools for brands and influencers to showcase their products and ideologies.

My UvA Journey

Keywords: Business Communication, Information Dissemination, Data Science, Python, Business Analytics

Between 2021 and 2024, I completed my my Bachelor of Science in Communication Science and pursued a minor in Business Analytics and Data Science at Vrije Universiteit Amsterdam.

Thesis (Marketing): The Impact of Pale Packaging on Soda Choices

Key Insight: Low Saturation Wins the Day

Internship: Product Proposition Intern at Versuni (Philips Domestic Appliances)

Keywords: App, AI, Technology, Product/Project Management, Marketing, Startup Category, Fast-Paced Environment, Product Strategy

In May 2024, I completed a 10-month internship at Versuni (Philips DA). As the only member apart from the category leader, this internship was filled with challenges and opportunities for growth.